Organizational Development MSME in Facing Organizational Change at UD. Surya Onix
DOI:
https://doi.org/10.65254/ijese.v2i6.52Keywords:
organizational change, organizational development, SME, human resource managementAbstract
Purpose: This study aims to analyze the application of organizational development in an SME context to respond to continuous organizational change at UD. Surya Onix.
Design/methodology/approach: A qualitative case study was employed using interviews, observations, and document analysis to explore organizational development practices and human resource dynamics.
Findings: The findings indicate that organizational change is driven by human resource behavior and environmental uncertainty, while organizational development functions as an adaptive, behavior-centered mechanism through process consultation, sensitivity training, and employee development.
Research limitations/implications: This study is limited to a single SME case, restricting generalizability to other sectors or organizational contexts.
Practical implications: he results provide practical insights for SME owners to manage change through people-centered and flexible organizational development practices.
Originality/value: This study contributes by illustrating how organizational development theory is applied informally in resource-constrained SMEs.
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Copyright (c) 2025 Thusy Tiara Saraswati, Novita Aprilia
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